17th HOME IMPROVEMENT CONFERENCE

What will AI agents mean for the future of e-commerce? How can Physical AI transform stores, logistics and last-mile operations? And are today’s retail technology infrastructures ready for the next phase of commerce?
These are among the key questions that Dr. Jean-Jacques van Oosten, Operating Partner and investor at C4 Ventures, will address at the 17th Home Improvement Conference, taking place on 9 December at the Benaki Museum in Athens.
In his keynote presentation, “Embracing Agentic Commerce and Physical AI to Supercharge DIY Stores and E-commerce,” van Oosten will explore how Agentic Commerce, Artificial Intelligence and Physical AI are reshaping both digital and physical retail.
AI is rapidly moving beyond the online customer journey. Its impact is now extending across inventory management, marketplaces, supply chains, logistics, last-mile delivery, automation and the operation of physical stores themselves.
With extensive experience in the digital transformation of major international retailers and technology companies, Jean-Jacques van Oosten brings deep expertise in CommerceTech, digital platforms, robotics and AI.
As CEO of REWE Digital, he was an early advocate of the shift towards composable commerce. During his time at Kingfisher plc, he contributed to the Group’s transformation towards platform-based commerce, including the development of marketplaces across retail brands such as B&Q and Castorama, as well as automation and robotics initiatives in logistics and last-mile operations.
His participation in the 17th Home Improvement Conference will offer executives from the Greek retail and Home Improvement market valuable insight into how some of the technologies currently shaping the global retail agenda can be translated into real-world applications across stores, e-commerce and retail operations.
Organised by Karydakis Media and held under the auspices of S.E.L.P.E., the Home Improvement Conference is the annual B2B meeting point for leading retail chains and major suppliers of products, services and technologies for the Home Improvement market