He is a specialist in retail design with more than 19 years of professional experience in Shanghai, London, and Brussels, as well as more than eight years of academic research and teaching in this field.
Her doctoral research focused on gaining a better understanding of the experiences that create real value within the physical store and how these insights can be translated into more effective retail space design.
Today, he works as a consultant, promoting a more strategic, holistic, omnichannel, collaborative, and neuro-inclusive approach to retail design. Her goal is for design to be viewed not merely as an aesthetic tool, but as a critical component of the overall strategy and customer experience.
In 2025 and 2026, she was recognized by Rethink Retail as a Top Retail Expert, and today she serves as President of the European chapter of the Retail Design Institute.