Tom Dujardin, co-founder of DeDuCo, established the company in 1987. Originally specialised in sales force automation software for merchandisers and sales representatives, the company invested in AI three years ago to optimise shelf audits using computer vision. DeDuCo works with leading customers such as Nestlé, PepsiCo, Melitta, and Haribo. Building on its expertise, the company has combined this computer vision technology with robotics to further enhance efficiency and improve the customer experience in retail stores. The outcome of this ongoing investment—shaped by real-world use cases in both retail and DIY—will be presented during this event.