She is an author, entrepreneur, Retail Strategy Partner and founder of LaRévolution, a France-based consulting firm supporting DIY suppliers in developing stronger and more effective strategies for working with major retailers.
A former buyer at ADEO and Kingfisher, she brings first-hand knowledge of how leading retail organisations operate, what they expect from suppliers and how retailer–supplier relationships are evolving in an increasingly complex and commoditised marketplace. Drawing on this experience, she helps companies better understand the retail mindset, strengthen their differentiation and build clear, sustainable and commercially effective strategies.
Through LaRévolution, Fiorella works with suppliers internationally, focusing on strategic positioning, negotiation and the development of robust frameworks for successful retailer–supplier partnerships. As an author and podcaster, she also shares her expertise and perspectives on the changing realities of the DIY and Home .