Xenia Kourtoglou in a revealing crash test on what we thought the consumer would ask for after the pandemic – and what they actually want today.
The 16th DIY & Home Improvement brings an exclusive consumer survey full of realistic examples, from wine… to lawnmowers — to help you see how small moments can create big opportunities for your business.
Xenia Kourtoglou, MSc, Founder of Focus Bari & Resilience Expert, in the research “Small moments, big sales,” will talk about micromoments — those tiny moments that actually drive major purchase decisions. When and how does the consumer look for information? What do they do when they want to know, to go, to do, or to buy? And most importantly: where are you at that very moment? She will break down the logic behind micromoments, why they’re so critical in today’s customer journey, and what brands need to do to leverage them:
The leading B2B meeting for the tools, paints, building materials and Home & Garden equipment market, with the main theme “Innovation and technology at the service of Home Improvement,” will cover all the sector’s burning issues.
- International networking: Connecting Greek production with European retail chains
- AI: Practical applications & new opportunities
- Robotics: The future in stores
- Climate forecasting: Technology for DIY and gardening
- Startups: The Athens University of Economics & Business think tank
- Panel: The impact of technology on the next day of construction
The event is the largest annual B2B meeting for the tools, paints, building materials, and Home & Garden equipment market, featuring leading Greek and international speakers, exclusive presentations, and face-to-face interaction with senior executives. This year places special emphasis on the presence of representatives from major European retail chains and wholesalers, members of EDRA/GHIN, giving decision makers the opportunity for direct contact with Greek businesses.
