The 16th DIY & Home Improvement Conference is enriched daily with leading international figures who bring fresh ideas and innovative approaches to Home Improvement, retail, and technology. Organized by Karydakis Media, it will take place on Wednesday, November 12 at the Benaki Museum (Pireos 138, Athens).

Olga Fuertes – Managing Director, Montana Colors (Briolf Group)
Topic: Freedom to Create. Power to Transform
Her talk will focus on the customer journey and how a spray-paint company has built a distinctive customer experience, as well as on engaging the younger generation of consumers—demonstrating how DIY and youth can coexist creatively.
She will also share her experience through AFEB, where she actively promotes Spanish products in international markets. Expect practical insights that can guide Greek brands in their extroversion efforts, and how innovation, identity, and strategic communication can strengthen the presence of Greek businesses in global markets.

Tom Dujardin – Co-founder, DeDuCo
Topic: The Innovative Multipurpose AI DIY Assistant
He will present how artificial intelligence and robotics are radically transforming the retail experience. Through real-world AI and computer-vision examples, he will show how new tools help optimize shelf audits, improve efficiency, and enhance the in-store customer experience. His presentation will highlight how technology is reshaping business operations, creating a smarter way to shop and manage retail.