If 2021 and 2022 have taught marketers and suppliers anything, it’s that uncertainty is the new normal. And that’s because within this two-year turmoil it manifested itself in demand, consumer behavior and the supply chain.
For merchants, the old way of dealing with demand was to stock excess inventory. Now, with the impact of COVID-19 and supply chain issues, this strategy is not feasible. Likewise, consumer behavior has changed dramatically in recent years, disrupting even more the industry’s “established” strategies for satisfying their needs.
That is why today, more than ever, it is important for marketers and suppliers to take advantage of the latest trends, listen to consumers and invest in the world of technology. The DIY & Home Improvement Conference is the biggest B2B meeting in the tools, paints and construction materials market, boasting an equally important presence of large and important companies that are active in home technology and equipment.
The event in the amphitheater of the Benaki Museum (Piraeus 138, Athens) – with a capacity of 360 people – satisfies the steadily increasing response of the public, enabling even more suppliers and traders to attend.
satisfies the steadily increasing response of the public,
enabling even more suppliers and traders to attend.
digital transformation, the rise of new forms of commerce consumer trends, physical stores and global economic and political uncertainty,
which force businesses to seek new, innovative strategies.