{"id":6902,"date":"2026-10-22T15:06:46","date_gmt":"2026-10-22T15:06:46","guid":{"rendered":"https:\/\/www.hiconference.gr\/2026\/10\/22\/suppliers-and-retailers-from-negotiation-to-strategic-partnership\/"},"modified":"2026-10-22T15:08:14","modified_gmt":"2026-10-22T15:08:14","slug":"suppliers-and-retailers-from-negotiation-to-strategic-partnership","status":"publish","type":"post","link":"https:\/\/www.hiconference.gr\/en\/2026\/10\/22\/suppliers-and-retailers-from-negotiation-to-strategic-partnership\/","title":{"rendered":"Suppliers and Retailers: From Negotiation to Strategic Partnership."},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1300px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-margin-top-small:4vw;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Another prominent international speaker joins the programme of the 17th Home Improvement Conference, taking place on December 9 at the Benaki Museum in Athens.<br \/>\nFiorella Origlia, author and founder of LaR\u00e9volution, a consulting firm specialising in supplier strategy and business development in partnerships with major retailers, is coming to Athens to address the strategic decisions that retailers and suppliers can no longer afford to postpone.<br \/>\nA former buyer at Adeo and Kingfisher, she now draws on her extensive industry experience to help suppliers improve their performance and develop sustainable partnerships with major retail chains, focusing on differentiation, negotiation and the development of robust strategic frameworks.<br \/>\nIn her presentation, \u201cHow the European DIY Market Is Changing and the Strategic Decisions Retailers and Suppliers Can No Longer Afford to Delay,\u201d she will explore why many long-standing market assumptions are no longer valid and why the traditional retailer\u2013supplier relationship is reaching its limits.<br \/>\nThe discussion on value creation will continue with Elisa Servais, PhD, RDI, Retail Design Strategist and President of the European Chapter of the Retail Design Institute. She will introduce the Convergion Model, demonstrating how knowledge, products, services, community, technology, logistics and sustainability can come together to shape a modern retail model.<br \/>\nAdding a global perspective, Tony Walker, Head of Group Competitor Insights and Global Partnerships at Bunnings, will share insights from one of the world&#8217;s leading home improvement retailers, highlighting the developments reshaping the retail landscape.<br \/>\n\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03bf <b>Dr. Jean-Jacques van Oosten<\/b>, \u03c0\u03c1\u03ce\u03b7\u03bd Chief Digital &#038; Technology Officer \u03c4\u03b7\u03c2 <b>Kingfisher<\/b> \u03ba\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 Operating Partner \u03ba\u03b1\u03b9 investor \u03c3\u03c4\u03b7\u03bd <b>C4 Ventures<\/b>, \u03b8\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf <b>Agentic Commerce, \u03c4\u03b7\u03bd \u03a4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u039d\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf Physical AI<\/b>, \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf e-commerce, \u03c3\u03c4\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 logistics.<br \/>\nMeanwhile, Dr. Jean-Jacques van Oosten, former Chief Digital &#038; Technology Officer at Kingfisher and currently Operating Partner and investor at C4 Ventures, will focus on Agentic Commerce, Artificial Intelligence and Physical AI, examining their impact on e-commerce, physical stores and logistics.<br \/>\nBringing together four complementary perspectives \u2014 market strategy, retail design, global home improvement retail and technology\/AI \u2014 the conference will explore the evolving consumer, AI &#038; Agentic Commerce, Physical AI, the<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cras ultricies ligula sed magna dictum porta. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. <\/p>\n","protected":false},"author":1,"featured_media":6900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-6902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-17th-home-improvement-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suppliers and Retailers: From Negotiation to Strategic Partnership. - DIY conference<\/title>\n<meta name=\"description\" content=\"The 17th Home Improvement Conference, taking place on December 9 at the Benaki Museum in Athens, has secured a highly prominent international speaker: Tony Walker, Head of Group Competitor Insights and Global Partnerships at Bunnings, who will visit Greece for the first time to address 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