{"id":6818,"date":"2026-09-28T16:27:36","date_gmt":"2026-09-28T16:27:36","guid":{"rendered":"https:\/\/www.hiconference.gr\/2026\/09\/28\/dr-jean-jacques-van-oosten-joins-the-17th-home-improvement-conference\/"},"modified":"2026-09-28T16:29:30","modified_gmt":"2026-09-28T16:29:30","slug":"dr-jean-jacques-van-oosten-joins-the-17th-home-improvement-conference","status":"publish","type":"post","link":"https:\/\/www.hiconference.gr\/en\/2026\/09\/28\/dr-jean-jacques-van-oosten-joins-the-17th-home-improvement-conference\/","title":{"rendered":"Dr. Jean-Jacques van Oosten Joins the 17th Home Improvement Conference"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1300px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-margin-top-small:4vw;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>What will AI agents mean for the future of e-commerce? How can Physical AI transform stores, logistics and last-mile operations? And are today\u2019s retail technology infrastructures ready for the next phase of commerce?<br \/>\nThese are among the key questions that Dr. Jean-Jacques van Oosten, Operating Partner and investor at C4 Ventures, will address at the 17th Home Improvement Conference, taking place on 9 December at the Benaki Museum in Athens.<br \/>\nIn his keynote presentation, \u201cEmbracing Agentic Commerce and Physical AI to Supercharge DIY Stores and E-commerce,\u201d van Oosten will explore how Agentic Commerce, Artificial Intelligence and Physical AI are reshaping both digital and physical retail.<br \/>AI is rapidly moving beyond the online customer journey. Its impact is now extending across inventory management, marketplaces, supply chains, logistics, last-mile delivery, automation and the operation of physical stores themselves.<br \/>\nWith extensive experience in the digital transformation of major international retailers and technology companies, Jean-Jacques van Oosten brings deep expertise in CommerceTech, digital platforms, robotics and AI.<br \/>As CEO of REWE Digital, he was an early advocate of the shift towards composable commerce. During his time at Kingfisher plc, he contributed to the Group\u2019s transformation towards platform-based commerce, including the development of marketplaces across retail brands such as B&#038;Q and Castorama, as well as automation and robotics initiatives in logistics and last-mile operations.<br \/>\nHis participation in the 17th Home Improvement Conference will offer executives from the Greek retail and Home Improvement market valuable insight into how some of the technologies currently shaping the global retail agenda can be translated into real-world applications across stores, e-commerce and retail operations.<br \/>\nOrganised by Karydakis Media and held under the auspices of S.E.L.P.E., the Home Improvement Conference is the annual B2B meeting point for leading retail chains and major suppliers of products, services and technologies for the Home Improvement market<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cras ultricies ligula sed magna dictum porta. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. <\/p>\n","protected":false},"author":1,"featured_media":6804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-17th-home-improvement-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Jean-Jacques van Oosten Joins the 17th Home Improvement Conference - DIY conference<\/title>\n<meta name=\"description\" content=\"The 17th Home Improvement Conference, taking place on December 9 at the Benaki Museum in Athens, has secured a highly prominent international speaker: Tony Walker, Head of Group Competitor Insights and Global Partnerships at Bunnings, who will visit Greece for the first time to address 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