{"id":6359,"date":"2025-11-08T11:17:29","date_gmt":"2025-11-08T11:17:29","guid":{"rendered":"https:\/\/www.hiconference.gr\/2025\/11\/08\/xenia-kourtoglou-in-a-revealing-crash-test\/"},"modified":"2025-11-08T11:21:52","modified_gmt":"2025-11-08T11:21:52","slug":"xenia-kourtoglou-in-a-revealing-crash-test","status":"publish","type":"post","link":"https:\/\/www.hiconference.gr\/en\/2025\/11\/08\/xenia-kourtoglou-in-a-revealing-crash-test\/","title":{"rendered":"Xenia Kourtoglou in a revealing crash test"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1300px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-margin-top-small:4vw;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div class=\"fusion-text fusion-text-2\">\n<h4><strong>Xenia Kourtoglou in a revealing crash test on what we thought the consumer would ask for after the pandemic \u2013 and what they actually want today.<\/strong><\/h4>\n<p>The 16th DIY &amp; Home Improvement brings an exclusive consumer survey full of realistic examples, from wine\u2026 to lawnmowers \u2014 to help you see how small moments can create big opportunities for your business.\u2028Xenia Kourtoglou, MSc, Founder of Focus Bari &amp; Resilience Expert, in the research \u201cSmall moments, big sales,\u201d will talk about micromoments \u2014 those tiny moments that actually drive major purchase decisions. When and how does the consumer look for information? What do they do when they want to know, to go, to do, or to buy? And most importantly: where are you at that very moment? She will break down the logic behind micromoments, why they\u2019re so critical in today\u2019s customer journey, and what brands need to do to leverage them:<br \/>\nThe leading B2B meeting for the tools, paints, building materials and Home &amp; Garden equipment market, with the main theme \u201cInnovation and technology at the service of Home Improvement,\u201d will cover all the sector\u2019s burning issues.<\/p>\n<ul>\n<li>International networking: Connecting Greek production with European retail chains<\/li>\n<li>AI: Practical applications &amp; new opportunities<\/li>\n<li>Robotics: The future in stores<\/li>\n<li>Climate forecasting: Technology for DIY and gardening<\/li>\n<li>Startups: The Athens University of Economics &amp; Business think tank<\/li>\n<li>Panel: The impact of technology on the next day of construction<\/li>\n<\/ul>\n<p>The event is the largest annual B2B meeting for the tools, paints, building materials, and Home &amp; Garden equipment market, featuring leading Greek and international speakers, exclusive presentations, and face-to-face interaction with senior executives. This year places special emphasis on the presence of representatives from major European retail chains and wholesalers, members of EDRA\/GHIN, giving decision makers the opportunity for direct contact with Greek businesses. <\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cras ultricies ligula sed magna dictum porta. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus.<\/p>\n","protected":false},"author":1,"featured_media":6355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-6359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-16th-diy-home-improvement-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xenia Kourtoglou in a revealing crash test - DIY conference<\/title>\n<meta name=\"description\" content=\"History has shown that such crises always accelerate what are known as \u201cmegatrends.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hiconference.gr\/en\/2025\/11\/08\/xenia-kourtoglou-in-a-revealing-crash-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xenia Kourtoglou in a revealing crash test - DIY conference\" \/>\n<meta property=\"og:description\" content=\"History has shown that such crises always accelerate what are known as \u201cmegatrends.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hiconference.gr\/en\/2025\/11\/08\/xenia-kourtoglou-in-a-revealing-crash-test\/\" \/>\n<meta property=\"og:site_name\" content=\"DIY conference\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-08T11:17:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-08T11:21:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hiconference.gr\/wp-content\/uploads\/2025\/11\/kourtoglou-new.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"diyconference\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"diyconference\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hiconference.gr\/en\/2025\/11\/08\/xenia-kourtoglou-in-a-revealing-crash-test\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hiconference.gr\/en\/2025\/11\/08\/xenia-kourtoglou-in-a-revealing-crash-test\/\"},\"author\":{\"name\":\"diyconference\",\"@id\":\"https:\/\/www.hiconference.gr\/en\/#\/schema\/person\/5c0dd20295da69555e9d3466ae4a57cb\"},\"headline\":\"Xenia Kourtoglou in a revealing crash test\",\"datePublished\":\"2025-11-08T11:17:29+00:00\",\"dateModified\":\"2025-11-08T11:21:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hiconference.gr\/en\/2025\/11\/08\/xenia-kourtoglou-in-a-revealing-crash-test\/\"},\"wordCount\":464,\"publisher\":{\"@id\":\"https:\/\/www.hiconference.gr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hiconference.gr\/en\/2025\/11\/08\/xenia-kourtoglou-in-a-revealing-crash-test\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hiconference.gr\/wp-content\/uploads\/2025\/11\/kourtoglou-new.jpg\",\"articleSection\":[\"16th DIY &amp; Home Improvement Conference\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hiconference.gr\/en\/2025\/11\/08\/xenia-kourtoglou-in-a-revealing-crash-test\/\",\"url\":\"https:\/\/www.hiconference.gr\/en\/2025\/11\/08\/xenia-kourtoglou-in-a-revealing-crash-test\/\",\"name\":\"Xenia Kourtoglou in a revealing crash test - 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