{"id":5994,"date":"2025-10-23T15:25:39","date_gmt":"2025-10-23T15:25:39","guid":{"rendered":"https:\/\/www.hiconference.gr\/2025\/10\/23\/customer-journey-and-artificial-intelligence-are-shaping-the-markets-future\/"},"modified":"2025-10-23T15:27:33","modified_gmt":"2025-10-23T15:27:33","slug":"customer-journey-and-artificial-intelligence-are-shaping-the-markets-future","status":"publish","type":"post","link":"https:\/\/www.hiconference.gr\/en\/2025\/10\/23\/customer-journey-and-artificial-intelligence-are-shaping-the-markets-future\/","title":{"rendered":"Customer Journey and Artificial Intelligence are shaping the market\u2019s future"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1300px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-margin-top-small:4vw;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The 16th DIY &amp; Home Improvement Conference is enriched daily with leading international figures who bring fresh ideas and innovative approaches to Home Improvement, retail, and technology. Organized by Karydakis Media, it will take place on Wednesday, November 12 at the Benaki Museum (Pireos 138, Athens). <\/p>\n<p>Olga Fuertes \u2013 Managing Director, Montana Colors (Briolf Group)\u2028Topic: Freedom to Create. Power to Transform\u2028Her talk will focus on the customer journey and how a spray-paint company has built a distinctive customer experience, as well as on engaging the younger generation of consumers\u2014demonstrating how DIY and youth can coexist creatively.\u2028She will also share her experience through AFEB, where she actively promotes Spanish products in international markets. Expect practical insights that can guide Greek brands in their extroversion efforts, and how innovation, identity, and strategic communication can strengthen the presence of Greek businesses in global markets.<\/p>\n<p>Tom Dujardin \u2013 Co-founder, DeDuCo\u2028Topic: The Innovative Multipurpose AI DIY Assistant\u2028He will present how artificial intelligence and robotics are radically transforming the retail experience. Through real-world AI and computer-vision examples, he will show how new tools help optimize shelf audits, improve efficiency, and enhance the in-store customer experience. His presentation will highlight how technology is reshaping business operations, creating a smarter way to shop and manage retail.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cras ultricies ligula sed magna dictum porta. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus.<\/p>\n","protected":false},"author":1,"featured_media":5992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-5994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-16th-diy-home-improvement-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Journey and Artificial Intelligence are shaping the market\u2019s future - DIY conference<\/title>\n<meta name=\"description\" content=\"History has shown that such crises always accelerate what are known as \u201cmegatrends.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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