{"id":2455,"date":"2022-10-30T17:56:52","date_gmt":"2022-10-30T17:56:52","guid":{"rendered":"https:\/\/www.hiconference.gr\/2022\/10\/30\/two-consumer-studies-that-are-decisive-for-the-industry\/"},"modified":"2022-11-09T17:07:17","modified_gmt":"2022-11-09T17:07:17","slug":"two-consumer-studies-that-are-decisive-for-the-industry","status":"publish","type":"post","link":"https:\/\/www.hiconference.gr\/en\/2022\/10\/30\/two-consumer-studies-that-are-decisive-for-the-industry\/","title":{"rendered":"Two consumer studies that are decisive for the industry"},"content":{"rendered":"

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In what way have Greek consumers and their purchasing habits changed in the past two years? This is precisely what two very important surveys clearly report on, which will be presented during the 13 th DIY & Home Improvement Convention<\/strong> to be held on Thursday, 24 November<\/strong>, at Benaki Museum (138 Pireos Street, Athens).<\/p>\n

In the past couple of years, we have experienced two consecutive shock waves: Initially, it was the pandemic and the months of lockdowns, followed by the energy insecurity caused by the war in Ukraine and combined with a rapid inflation increase. These developments have changed radically the habits, priorities as well as the values and expectations of consumers. These developments have changed radically the habits, priorities as well as the values and expectations of consumers.<\/p>\n

Global Head of Home & Garden, Euromonitor,<\/strong> Nick Stene<\/strong> in his presentation titled \u2018DIY in 2022: Decision Making when Instability is the only Constant\u2019,<\/strong> the findings of the biggest annual survey which is conducted across Europe for the industry and is now presented for the first time<\/strong> presented for the first time to the Greek audience.<\/strong> In 2022, there were plenty of factors that caused market upheaval: supply chain issues, sustainable growth, financial auditing, the focus on personal values and objectives and the omni-channel approach. Consumer demand, however, is always present and the Euromonitor survey comprises all the forecasts for product, service and sales strategies.<\/p>\n

In parallel, Xenia Kourtoglo<\/strong>u, the founder of Focus Bari, will present the findings of the only survey<\/strong> conducted in Greece<\/strong> for the DIY & Home Improvement market with regard to new consumer trends, Home Improvement projects that have taken priority for Greek consumers after the increase in prices, the significance of sustainability and environmental care when it comes to their final shelf choices and the impact that influencers and in-store sales people can have on consumers. This subversive survey, titled \u2018Greeks and their home: An evolving relationship\u2019<\/strong>, will showcase the psychological profile of Greek consumers, giving substantial directions as to what they identify as an \u2018ideal customer experience\u2019.<\/p>\n

The DIY & Home Improvement Convention is the biggest B2B meeting of the Home & Garden market. It is a unique networking event for top executives from all the major companies and representatives from all the departments of retail chains and brick and mortar trade stores in the field of home tools, paints, construction materials, technology and equipment..<\/p>\n

Leading Greek and foreign speakers, primary presentations, exclusive surveys and face-to-face interaction with the most important decision makers of the Greek market seek to upgrade the 13 th DIY & Home Improvement Convention and the level is, indeed, higher than ever.<\/p>\n<\/div>

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