{"id":3768,"date":"2023-10-11T17:02:38","date_gmt":"2023-10-11T17:02:38","guid":{"rendered":"https:\/\/www.hiconference.gr\/petteri-masalin\/"},"modified":"2023-10-11T17:05:45","modified_gmt":"2023-10-11T17:05:45","slug":"petteri-masalin","status":"publish","type":"page","link":"https:\/\/www.hiconference.gr\/en\/petteri-masalin\/","title":{"rendered":"Petteri Masalin"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2vw;--awb-padding-bottom:35.483000000000004px;--awb-padding-top-small:0px;--awb-padding-right-small:12vw;--awb-padding-bottom-small:12vw;--awb-padding-left-small:12vw;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.2\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1365px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.7%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.125%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.7%;--awb-spacing-left-medium:7.125%;--awb-width-small:100%;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;line-height:1.3em;\">Chief Design Officer, Fiskars brand<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.85%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.85%;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:2.85%;--awb-spacing-left-medium:2.85%;--awb-width-small:100%;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>He is the Chief Design Officer for the Fiskars brand. Throughout his career Masalin has pushed the Finnish design thinking forward, and he has received numerous design awards. Masalin holds a Bachelor\u2019s degree in Industrial Design and has graduated from Lahti University of Applied Sciences\u2019s Institute of Design. He is a board member of Lahti University of Applied Sciences and the Finnish Design Centre.<br \/>\nOne of the leading premium lifestyle brands in the gardening, cooking &amp; creating categories around the world, Fiskars&#8217; purpose is to increase human happiness in and around the home. In addition to a wide range of garden tools, Masalin\u2019s team also designs kitchen tools and products for watering. Masalin is the first person with a design background to have lead Fiskars R&amp;D.<br \/>\nToday, design is an integral part of the company\u2019s R&amp;D process, to the extent that the two have blended together almost completely. Masalin has developed a hybrid approach, in which engineers become designers and designers become engineers. Together with his team, Masalin aims to develop innovative products of a high quality that deliver even after decades use. Masalin sees a lot of optimism in the way in which especially younger generations have started to fight against a throwaway culture in favour of sustainability.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3763,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-3768","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Petteri Masalin - DIY conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hiconference.gr\/en\/petteri-masalin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petteri Masalin - 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